Mcconaghy Properties 7519

Our Services

Property Management

McConaghy Properties draw on our extensive retail asset experience and expertise to prepare strategic investment proposals that support informed decision-making based upon detailed due diligence and financial modelling.

Case Study

‘Repositioning Strategy’

Kingaroy Shoppingworld,
Kingaroy

+8.0%

year on year centre sales growth

+5.0%

annual centre traffic growth

+12.2%

average customer spend increase

FY21 vs FY24

+61%

turnover rent growth

FY21 vs FY24

In 2022, McConaghy Properties embarked on a repositioning strategy of Kingaroy Shoppingworld.

The centre is the hub of the community and services not only the residents living within the primary trade area of Kingaroy, but also the broader catchment where customers can travel up to two hours to visit the centre.

Research was undertaken to gain valuable customer insights and to identify gaps in the current centre offer and experience.

The rebranding of the centre was done in consultation with the centre team, retailers and customers and delivered a localised branding strategy that is resonating well within the community.

There were 12 new specialty retailers added to the centre, representing 33% of the total specialty mix, to enhance the retail offer and respond to customer requests including:

  • A stronger casual dining experience
  • A strengthened sports and athleisure offer
  • A homewares offering
  • Fresh food local hero retail operators
  • New discretionary usages including national jewellery brands, footwear and apparel brands
Kingaroy Shopping Mall Drone 2