A fresh identity for a renewed retail experience

We are pleased to announce the rebrand of Kingaroy Shoppingworld to Kingaroy Mall, marking a significant step in the centre’s 40-year history.

7 November 2025

The new name aligns with the way locals have long referred to the centre – ‘the mall’ – and ensures the brand reflects both local sentiment and the centre’s role as a familiar, trusted destination.

The rebrand introduced a refreshed visual identity, including a modernised logo and updated pylon signage to provide a cohesive and contemporary look across the centre. These changes coincide with the recent upgrade of the town’s only Woolworths store and the introduction of their Direct to Boot service to the centre.